Ali, 30, and his brother live on the edge of the breathtaking Les Greniers Aoujgal in Beni Mellal, Morocco. With a shared vision of developing a rural tourism business, they aspired to create a welcoming space where visitors could experience the region's unique cultural heritage.
To support their dream, AIDECA, through the ASSURIF project, provided essential equipment to host tours and offer comfortable hospitality services. In addition to this, Ali and his brother benefited from tailored business support, including training and coaching, designed to equip them with the skills needed to build and sustain their enterprise.
Thanks to this collaborative effort, Ali and his brother's business is now poised to become a model for eco-friendly and community-driven tourism in the region.
About the ASSURIF Project
The ASSURIF project empowers vulnerable women and youth in the Azilal province through professional training, mentorship, and small business grants. The program has enabled a 45% average increase in family income for participants.
- 75 women trained in business management and sector-specific skills
- 50 new small businesses launched in various sectors
- 3 women's cooperatives established that now employ 35 community members
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