Highlights from the Pitch Workshop for Selected Small Businesses under the ASSURIF Project

Pitch Workshop Before the Selection Committee

On 14 May 2025, youth and women participants in the ASSURIF project presented their proposals to the selection committee, composed of representatives from public institutions supporting entrepreneurship in the Béni Mellal-Khénifra region, alongside the AIDECA team.

This initiative is designed to help participants launch or scale income-generating activities and very small businesses, including self-employment ventures and cooperatives. Selected projects receive up to 90% financial support, complemented by technical assistance through training workshops and personalized coaching sessions.

Presenting Products, Services and Defending Business Plans

During the workshop, participants pitched their main products and services and defended their plans before the committee. Presentations included local food products such as grains, couscous, sesame, and herb and legume mixes, packaged professionally to reflect the quality of the supported entrepreneurial initiatives.

Following the final selection process, the necessary financial and technical support will be provided to ensure the successful implementation and sustainability of their projects.

Presentation in the Framework of the ASSURIF Project

About the ASSURIF Project

The #ASSURIF project, funded by Manos Unidas, is designed based on the accomplishments and learnings of ASSURIF I (2021–2022). It aims to enhance the social and economic empowerment of women and youth in the provinces of Béni Mellal, Azilal, and Fquih Ben Salah.

The project deploys a support and coaching mechanism and joint financing for vulnerable youth and women, creating income-generating activities and small businesses. It also aims to support green entrepreneurship through mapping of the ecosystem and to assist small business owners in their green transition in the Béni Mellal-Khénifra region.