INDH Programme III
Youth Entrepreneurship Support (AEJ), Azilal
AIDECA runs the whole support pathway for young project holders in Azilal province, from the first information session to coaching after the business opens. In 2025 the pre-creation cycle reached every circle and pashalik of the province, from Ouaouizeght to Demnate.
Partners: Provincial Committee for Human Development of Azilal, under Programme III of the National Initiative for Human Development (INDH): income improvement and economic inclusion of young people. AIDECA is the implementing partner for 36 months.


The 2025 pre-creation cycle
Training and coaching
- 930
- young people in 29 initiation-to-entrepreneurship workshops (116 hours) in Azilal, Imlil, Afourer and Bzou
- 270
- young people at the Opportunities Forum, 22–23 May
- 860
- hours of workshops and individual coaching for the 183 selected project holders
Workshops covered business plans, ideation and design thinking, the legal forms of businesses and soft skills, followed by 732 hours of individual coaching on each business plan.
Opportunities Forum, Azilal, 22–23 May
11 stands and 17 workshops on digitalisation, digital marketing, financing and support schemes, and investment in tourism, with ANAPEC, OFPPT, banks, the Provincial Delegation of Tourism, ONCA, the DPA and the regional development company Atlas Tourisme BMK.
Nine institutions sat on the selection committee (CPDE)
After creation: the 2022 and 2023 cohorts
AIDECA kept following the businesses created in earlier cycles, from equipment purchase and tripartite agreements to field visits and coaching.
- 106
- businesses followed through 106 field visits
- 94
- still active; 7 more awaiting equipment
- 265
- jobs generated
- 42
- post-creation workshops since 2023 (252 hours)
Topics: financial education, tax, soft skills, business development, digitalisation with an introduction to AI tools, marketing and sales.
What we learned
- Close, personalised coaching makes the difference: young people followed regularly presented stronger, more viable projects.
- Distance limits attendance in remote rural areas, so online modules and closer field follow-up come next.
- Post-creation follow-up must become a permanent part of the scheme to keep businesses alive.






